Lebron

It seems that the tidal waves of hate engulfing Lebron James cannot be solely explained by the Decision Fiasco. We cannot be blind to the history of race and sports and allow for context to be ignored while we claim we are post racial. The venom behind the hate is connected to Lebron's unwillingness to play the role of the meek Negro. His refusal to let the white media define and construct his brand is at the foundation of the vicious attacks directed at Lebron. The media's desire to paint him as the evil coward is connected to his calculated business moves that were once reserved for white owners. Again, the idea of change is frightening and Lebron represents a new athlete more in control of his brand than perhaps any other athlete in the history of American sports. Is it his willingess to exercise his freedom at the heart of the issue? Or is it simply because he left one team to play for another?